RCTB Marketing Tools Available

As growers head into the busy holiday season, RCTB encourages them to leverage RCTB marketing tools available under the “Resources” tab of the website. These assets showcase messaging that, according to the 2024 RCTB Consumer Survey, resonate with consumers. As the most recent survey indicated, respondents associate real Christmas trees with “joy” — 97% agreed they want their kids to continue to experience the joy of having a real tree and 78% noted a real tree makes the holiday season more special. Further, data indicated scent is a key purchase driver for first-time buyers with 85% noting the scent makes their home feels more festive, 83% agreeing the scent enhances their holiday experience and relaxes them, and 82% stating the fresh scent brings joy to everyone.

Available resources include:

• Logos for RCTB and the “Joy to the Real” campaign
• Tree photos that are useful in helping consumers differentiate between available Christmas tree varieties
• Media guides to assist growers in the event they are interviewed by local media
• Banner and sticker designs that showcase “joy” and “scents”
• Helpful infographics outlining how to buy a real tree, how to care for the tree, advice for various tree stands, photo advice to showcase the holidays and organizational tips for holiday decorations
• Sustainability icons
• Webinars that cover a range of topics from communications to research (including a recent webinar showcasing how to use RCTB resources)
• Social media images and messaging to help growers engage consumers