REMINDER: SECOND REFERENDUM VOTE WILL TAKE PLACE OCT. 1-16

NEWS & UPDATES September 28, 2026

RCTB Marketing Programs Forge Ahead
As we await the results of the second referendum vote RCTB remains fully committed to its growers and has continued to press forward with its marketing and promotions. As the champion of the real Christmas tree industry, RCTB will continue to share the stories of our growers and inspire consumers to choose your real Christmas trees. RCTB is currently working on the following initiatives in advance of the busy holiday season to ensure real Christmas trees stay top-of-mind with the media and consumers.
Grower Survey – Data from this survey provides RCTB with critical talking points to share in its pre-season press release. Last year, survey data from the press release piqued plenty of interest and helped RCTB secure 26 placements in top-tier target media.All Access with Andy Garcia – RCTB’s has partnered with “ALL ACCESS with Andy Garcia” to produce a short-form documentary that will be distributed to Public Television stations in all 50 states with an estimated reach of 60 million households. In addition, a one-minute educational commercial segment will be broadcast during primetime in more than 64 million homes via MS Now, CNBC and CNN, and will air 400 times in many of the top designated markets during peak viewing.RCTB Influencer Partnerships – RCTB is currently vetting Influencers for the upcoming season. Last year, these partnerships garnered 8.1 million impressions.Tik Tok Tabletop Tree Challenge – New this year, this initiative will target younger consumers to build brand loyalty to the real Christmas tree experience. With this new program, RCTB looks to expand its consumer reach and surpass 23.3 million impressions earned across TikTok, Reddit and Meta last year.Retail Locator Promotions – Use of RCTB’s top online tool grew by 68% last season and RCTB looks to surpass that this year.New Social Media Assets – RCTB is crafting new social media assets that growers can easily download from its website or simply share from RCTB’s existing social channels.Online Resources – RCTB’s online resources continue to grow, providing growers with a wide range of social media graphics, banners, handouts, talking points, infographics and photos they can use in the own marketing.

For more highlights from the 2025 season, view RCTB’s online Annual Report.

Brake On! Now Registered for Use
Thanks to RCTB-funded research conducted at Oregon State University, Oregon Christmas tree growers now have access to a new herbicide mode of action following the registration of Brake On! Herbicide for use under Oregon Special Local Need label OR-260002. The new Oregon label includes Douglas fir, Fraser fir, Grand fir, Noble fir, Nordmann fir, and Turkish fir.
According to Dr. Marcelo Moretti and Dr. Luisa Baccin, who conducted the research, “the practical value of Brake On! is not simply as another standalone herbicide, but as a new mode of action that can be incorporated into integrated weed management programs. This is particularly important for problematic weeds such as Italian ryegrass and annual bluegrass, where herbicide-resistant populations have been documented in western Oregon. Adding a Group 12 herbicide gives Christmas tree growers another option for rotating and combining herbicide modes of action, which can improve management of difficult weeds and help reduce continued selection pressure on the herbicides currently relied upon.”

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