NEWS & UPDATES November 2, 2026  RealChristmasTreeBoard.orgRealChristmasTreeBoard.comReferendum Status The voting period for the second referendum ended on October 16. The U.S. Department of Agriculture is currently counting and verifying the votes, and RCTB will share the results as soon as they are available.Taping of ALL ACCESS Documentary Completed Taping of the “ALL ACCESS with Andy Garcia” short-form documentary showcasing the real Christmas tree industry is now completed. RCTB does not yet have a firm air date, but we will be certain to inform growers as soon as we are given notice. RCTB highly encourages growers to share the air date with their friends, family, community and social media followers. The documentary will be distributed to Public Television stations in all 50 states and reach an estimated 60 million households. To broaden its reach, a one-minute educational commercial segment will be aired during primetime via MS Now, CNBC and CNN — airing 400 times in many of the top designated markets. Thank you to real Christmas tree grower Johnny Wishon (pictured below) for sharing his insights as part of the documentary.  He’s Back! Dude Dad Will Showcase the Joy of Real Christmas Trees this Holiday SeasonRCTB is excited to announce we are partnering with Dude Dad again this year to provide family-friendly video blogs (vlogs) that showcase the joy of real Christmas trees during the holiday season. Dude Dad is known for his comedic do-it-yourself vlogs that showcase family life and home projects in a down-to-earth fashion. He has made regular appearances on Jimmy Kimmel Live! and lives with his wife and four children in Colorado. View his previous work with RCTB on YouTube!  RCTB Resources Come to the Rescue During the Busy Harvest SeasonJust a reminder that RCTB has a variety of marketing resources that can make life easier for growers during the busy season. Click on the RCTB Resources tab to locate the latest library of assets, including: 15 NEW social media posts2026 Seasonal Key Messages for media interviewsIntentional Communications Video Series on Preparing for Media InterviewsTwo fact sheets that include tips for speaking with the media and how to deliver messagesRegistration Open for RCTB November Virtual Farm Trips RCTB is hosting two Virtual Farm Trips in November — providing students and their teachers with the opportunity to learn about the seedling-to-full-grown real Christmas tree story as we head into the holidays. During the virtual trips, attendees will learn about how the trees are cared for, how many years it takes to grow a Christmas tree and how they gain their beautiful shape. Students and teachers can participate in the live event and ask questions. The trips also will be shared online 24 hours after they take place for those unable to take part in the live tour. The trips will take place as follows: Pennsylvania — November 10, 10:30 a.m. ESTWashington — November 19, 9:30 a.m. PST Growers are encouraged to share the registration links with their community, teachers and families, and invite them to learn more about our industry. Past attendees have commented on how well the virtual farm trips integrate with their curriculum and how the experience engages students with the growers who produce their holiday trees.   Encourage your retail customers to SIGN UP for RCTB’s Online Locator!Share This Email Share This Email Share This EmailReal Christmas Tree Board800-985-0773info@realchristmastreeboard.orghttp://www.realchristmastreeboard.orgCopyright © 2022. All Rights Reserved. |
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