Farm-Direct Sales Focus Group – Farmers, Farm Groups, Supporters and Consumers Welcome

Sign Up to Join A March 2024 Farm-Direct Sales Focus Group – Farmers, Farm Groups, Supporters and Consumers Welcome

Maine Department of Agriculture, Conservation and Forestry sent this bulletin at 03/11/2024 08:57 AM EDT

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Feedback Sought About Farm Direct Marketing – Focus Group Sessions Scheduled March 2024

Register for Session(s)

How to Participate: Use the online form to register for the online session(s) of your choice. Follow the instructions to add your contact information and choose any focus group sessions you want to join. After you submit the registration, you will receive an email with Zoom connection information for those sessions you select.

Who Should Participate: Farmer/ranchers, producer groups and organizations supporting Maine agriculture and food systems, or a buyer.

When are the sessions?

  • Off-farm direct-to-consumer sales | Monday, March 18 from 5 to 6 pm
  • Online direct-to-consumer sales | Monday, March 18 from 6 to 7 pm
  • CSA sales | Tuesday, March 19 from 5 to 6 pm
  • On-farm sales (including agritourism) | Tuesday, March 19 from 6 to 7 pm
  • On-farm sales (including agritourism) | Thursday, March 21 from 5 to 6 pm
  • Farmers markets | Friday, March 22 from 5 to 6 pm
  • Farmers markets | Sunday, March 24 from 5 to 6 pm

About the Project

The full project goal is to better understand the preferences of consumers purchasing Maine agricultural products directly from farmers. Your input will directly contribute to shaping the development of a consumer research study, the results of which can be used to provide recommendations to Maine agricultural producers, food system actors, and public agencies about marketing strategies of Maine products sold via direct-to-consumer channels.

The project is part of course MKT 378 is taught by Dr. Rusty Stough, Libra Assistant Professor of Marketing. Collaborating on this project are Dr. Jason Entsminger, Assistant Professor of Entrepreneurship and Innovation and State Extension Specialist for Small Business, and Dr. Erin Percival Carter, Assistant Professor of Marketing.

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